Lenses

Lenses:

Ways to examine experience design scenes at different levels.

Photo: martabranco90
a pair of glasses

Aspects that comprise people’s experiences live at many levels—some at the surface, others a little further down, and still others deeply buried inside contexts, people, and objects. James H. Gilmore’s Look: A Practical Guide for Improving Your Observational Skills challenges readers to use many lenses to observe the world around them. This concept is helpful for studying and designing experiences. When we put on different lenses, we can better understand contexts, people, and objects within experience design scenes.

eyeglasses

Bifocals

Aspects of experiences that can be seen using common methods.

Read MoreBifocals

Experience-Level Aspects

Theme
Bifocals
Magnifying Glass
Stethoscope
Context: Setting
Time
Interconnections Hierarchy
Social Norms
People: Meaning-Making

Bifocals

Language

Magnifying Glass

Culture Values

Stethoscope

Self-Concept Worldview
People: Storytelling

Bifocals

Attention Attitude Subjective Norm Abilities

Magnifying Glass

Intention Role

Stethoscope

Sensations Mood
Design: Interaction
Purpose Accessibility Usefulness Usability
Affordances
Meaning

Sources

References and sources that support the inclusion of this Aspects of Experiences for Design component.

Business

Gilmore, J. H. (2016). Look: a practical guide for improving your observational skills. Austin, Texas: Greenleaf Book Group Press.