Where an experience design scene takes place can dramatically influence the ways people interact with design outcomes. Environments like a market in Marrakesh, Morocco, a high school football stadium in Cedar Bluff, Iowa, and an airport security checkpoint in Bamako, Mali involve distinctly different actors and concerns.
Pinpointing location also involves establishing when the action in an experience design scene takes place. The Cedar Bluff football stadium is raucous on a Friday night during a game, but it is quiet, abandoned, and snow-covered in February. Location establishes where and when scenes take place.
When designers explore location carefully through research, they examine how an environment’s unique personality can have agency in experience design scenes. This research describes a place’s geographic location—recognizing that places can have different meanings for different people at different times. Researching location positions experience design scenes in a temporal-spatial context to clarify when and where activities take place.
Questions to Ask About Location
- What is the time of day?
- What is the year?
- In what city, town, location does the scene take place?
Look for These When Researching Location
- Names of cities
- County names
- Country names
- Street signs
- The time, year
- Names of buildings