Lens: Type: Underlying Level

Exchanges between components in experience design scenes.

People, design, and context are connected—they exchange information, physical materials, and other matters. Interconnections are the materials that flow between components in an experience design scene. They can be real, physical flows such as people moving through the turnstiles before a baseball game at Wrigley Field. Many interconnections are flows of information—signals that go to decision points or action points within a system (Meadows, 2008). For example, an approaching severe storm on the horizon (context) can make a family (people) decide to quickly retreat to a storm shelter (design) to wait out the storm. In this example, both information and people flowed. The information gained from observing the storm triggered a decision to be made and caused the family to move to safety. Components in experience design scenes are not isolated. When designers examine interconnections between components, they have a clearer idea of how components work together and how conditions cause actions.

Interconnections Examples

Wi-fi at a Library: Data flows through the air, emitted from a wi-fi base station. Wi-fi bandwidth and signal strength affect the experience. If the wi-fi goes down or the signal is lost, trust in the library’s service may suffer.

Researching Interconnections

Researching interconnections gives designers a clearer understanding of the interplay between components in experience design scenes. This research reveals dependencies. For example, people who work in offices located on the west side of a building in summer depend on the flow of air-conditioned air to stay comfortable. When designers study interrelationships, they can create products, services, and systems that account for ways information or physical materials flow in different contexts. These interplays between components in experience design scenes can sometimes be diverted and controlled using design outcomes, and sometimes they are beyond control, and reducing their effects is the only achievable goal. Through research, designers can identify interconnections that can drastically shape how and what to design.

Questions to Ask About Interconnections

  • In what ways are components in this setting connected?
  • What slows from one component to another?
  • How does one component depend on another in this scene?
  • If the flow between these components were halted, what would happen?

Look for These When Researching Interconnections

  • Cause and effect
  • When one component does not function because its interconnection does not flow properly


References and sources that support the inclusion of this Aspects of Experiences for Design component.


Davidova, M. (2020). Cocreative roles, agencies and relations in post-Anthropocene: the real life gigamaps and full-scale prototypes of SAAP. Strategic Design Research Journal, 13(2), 185–212.

Gasser, U. (2015). Interoperability in the Digital Ecosystem.

Kvam, E. (2021). Giga-mapping and knowledge of boundary object theory in sustainable product development. DS 110: Proceedings of the 23rd International Conference on Engineering and Product Design Education (EPDE 2021). 23rd International Conference on Engineering and Product Design Education.

Formal Science

Meadows, D. H. (2008). Thinking in Systems: A Primer. White River Junction, VT: Chelsea Green Publishing.